Circula NewsFeb 05, 2024

Netherlands’ first Benefit Card: “Flexible employee benefits for everyone”

Pim Kiffen

Attracting and retaining the right employees has become increasingly difficult in the competitive labour market of today. In an attempt to stand out and win the war for talent, companies no longer rely on just a competitive salary, but on being a great place to work. A strong culture, a job with opportunities, and the best compensation and rewards. Introducing the first Benefit Card of the Netherlands, Circula enables companies, like the innovative Sparkling People, to offer their employees the best rewards and benefits of today.

“Not every employee is the same, which is why not everyone will get the same value and appreciation out of the same benefits”, says Jeroen Tenheaff, CEO of Sparkling People, one of the first innovative employers to have chosen to implement the Benefit Card. Recognising the many different needs and wants of different individuals within your organisation, Circula understands the challenges of selecting the best employee benefits for you. The traditional one-size-fits-all approach to employee benefits, no longer fits the diversity of your people. With the introduction of the Benefit Card, Circula brings back the simplicity of working with just one benefits partner, while offering your employees the flexibility to pick the benefit that best suits their needs and wants.

Employee centric benefits

While there is a widespread understanding of the positive impact employee benefits have on employee satisfaction, retention, and attracting talent, employers face the challenge of finding the employee benefits that satisfies every individual. Jeroen Tenheaff: “At Sparkling People, everything we do is to give people a smile on their face. Circula’s Benefit Card helps us do exactly that for all our employees, regardless of their personal preferences.”

“Every individual has their own needs and wants, especially with the increased diversity within every company”, says Pim Kiffen, Country Manager Netherlands. “Whereas one employee loves going to the gym, another would rather visit a museum or invest time in themselves to follow an online course. We understand the challenge of companies like Sparkling People, which is why we are so happy to see the added value of our Benefit Card.”

With the Benefit Card a virtual payment card can be created for every employee, where they have their own budget to use according to their preferences. Employers decide on the budget and, if needed, can choose to include or exclude specific stores and services, to keep the benefit in line with their employer brand. In addition to that, employers can choose to use the WKR, the Dutch taxation regulation for employee benefits, to offer these benefits in a cost efficient manner. For employees this Benefit Card equals a personalised benefit that meets the needs and wants of every individual, while the employer is saved the hassle of finding and implementing different benefits to suit everyone, saving a lot of time and money in the process.

“The Benefit Card is the easiest way to give our employees that extra bit of appreciation that really suits each individual’s needs and wants”, says Jeroen Tenhaeff.

Netherlands’ first Benefit Card: “Flexible employee benefits for everyone”

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