Mystery Friday: "Employer Branding Instead of Job Ads" (Held in German)

Julia Kounlavong in conversation with Finja Bredlow

Webinar
Online
18.09.2026
10:00
-
10:45
Uhr

How digital firms attract the right talent

The skills shortage is no longer a future concern—it is a reality in almost every tax firm. But why do some firms consistently receive qualified applications, while others see little response despite offering high salaries?

In this expert talk, we show why a strong employer brand is more important today than any individual job advertisement—and the role that digitalization, benefits, and your firm's public image play in this.

Learn how modern firms use digital processes to become more attractive to applicants and stand out from the competition in the long term.

 

What to expect

●     Why applicants evaluate firms differently today than they did five years ago

●     The biggest mistakes in building an employer brand

●     How digitalization positively influences your employer image

●     Which benefits are truly convincing

●     Practical examples from successful firms

●     Concrete steps you can implement immediately

 

Your experts

Julia Kounlavong
Expert in modern development and digital transformation

Finja Bredlow
Expert in Recruiting and Employer Branding

  

Who is this webinar for?

●      Firm owners

●      Partners

●      HR managers

●      Practice managers

●      Executives

 

Three mystery guests. Three perspectives. One goal.

How do successful tax firms stay future-proof despite the shortage of skilled workers, rising demands, and increasing complexity? In this exclusive webinar series, you will gain practical insights from experts and experienced firm representatives. No theory. No buzzwords. Just concrete experiences, honest insights, and actionable ideas for your firm.

Your bonus: A free membership in the Taxwerkstatt with regular input on HR, marketing, and digitalization.

Online
Webinar
18.09.2026
10:00
10:45
Uhr

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